Privacy policy

Privacy Policy

Effective Date: November 2025

Even Keel, LLC (“we”, “us”, or “our”) operates this online store and website, including all related content, features, tools, products, and services (collectively, the “Services”). This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit or make a purchase through our website, contact us, or otherwise interact with us.

By using our Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our Services.

1. Personal Information We Collect

We collect information that identifies, relates to, describes, or can reasonably be associated with you (“personal information”). The categories of personal information we may collect include:

  • Contact Information: Name, billing address, shipping address, email address, and phone number.
  • Payment and Transaction Information: Payment card details, billing information, transaction history, order details, and refund information. (All payment data is processed securely by Shopify and our payment providers; we do not store full card numbers.)
  • Account Information: Username, password, and account preferences.
  • Device and Usage Data: IP address, browser type, operating system, referring URLs, and your interactions with our website.
  • Marketing and Communication Data: Your preferences in receiving marketing materials and communications from us.
  • Inferences: Preferences or interests we infer from your interactions with our Services to improve our offerings.

2. How We Collect Personal Information

We collect information from several sources:

  • Directly from you – when you make a purchase, create an account, sign up for emails, or contact us.
  • Automatically – through cookies, analytics tools, and tracking technologies when you use our website.
  • From third parties – such as payment processors, shipping carriers, and advertising networks.
  • From Shopify – which hosts our store and processes data to enable transactions and website functionality.

3. How We Use Personal Information

We use your personal information for the following purposes:

  • To provide and operate our Services – including processing payments, fulfilling orders, returns, and customer support.
  • To personalize your shopping experience – by remembering preferences, recommending products, and improving our website.
  • To communicate with you – regarding orders, account activity, and customer service requests.
  • For marketing and advertising – including email promotions, social media ads, and retargeting (where legally permitted).
  • For security and fraud prevention – including monitoring and investigating suspicious activity.
  • To comply with laws and enforce our policies – including responding to lawful requests from authorities.

4. How We Share Personal Information

We may share personal information in the following limited situations:

  • With Shopify – our e-commerce platform provider, which processes your data in accordance with Shopify’s Privacy Policy.
  • With service providers – who help us operate our business (e.g., shipping, payment processing, IT, analytics, marketing).
  • With business partners – for joint marketing, promotions, or advertising, where permitted by law.
  • With legal or regulatory authorities – when required by law or to protect our rights, users, or the public.
  • In connection with a business transaction – such as a merger, acquisition, or sale of assets.

We do not sell your personal information for money. However, under some state laws, data sharing for targeted advertising may be considered a “sale” or “sharing.” You can opt out of such sharing at any time by using our Do Not Sell or Share My Information link or through the Global Privacy Control (GPC) signal.

5. Relationship with Shopify

Our store is powered by Shopify. Shopify processes your personal information as necessary to provide us with their platform and services, including hosting, payment processing, fraud prevention, and analytics. Shopify may also use aggregated data across merchants to improve its services. For more information, visit the Shopify Privacy Portal.

6. Cookies and Tracking

We and our partners use cookies and similar tracking technologies to operate the website, improve functionality, analyze traffic, and show you relevant advertising. You can manage or disable cookies in your browser settings. Some website features may not function properly without cookies.

7. Your Privacy Rights

Depending on your location, you may have the following rights under state and federal laws:

  • Right to Know / Access: Request details about personal information we have collected about you.
  • Right to Delete: Request that we delete your personal information, subject to legal exceptions.
  • Right to Correct: Request correction of inaccurate or incomplete data.
  • Right to Opt Out of Sale/Sharing: Opt out of sharing your data for targeted advertising or analytics.
  • Right to Data Portability: Request a copy of your data in a portable format.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your rights.

You can exercise your rights by emailing us at contact@evenkeelgear.com or by visiting our privacy preference page.

If you visit our website with a browser that supports the Global Privacy Control (GPC), we will treat that as a valid opt-out signal for that browser or device.

8. Security and Data Retention

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no online transmission or storage system can be guaranteed 100% secure.

We retain your data only as long as necessary to fulfill the purposes for which it was collected, including to comply with legal obligations, resolve disputes, and enforce our agreements.

9. Children’s Privacy

Our Services are not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has provided us their data, please contact us so we can delete it. We do not sell or share personal information of minors under 16 years old.

10. International Data Transfers

We may transfer your personal information to servers and service providers located in countries other than your own. Where required, we use approved data transfer mechanisms such as the EU Standard Contractual Clauses or other safeguards recognized by applicable law.

11. Marketing and Communications

You may receive promotional emails from us if you have opted in or made a purchase. You can unsubscribe anytime using the “unsubscribe” link in our emails. We may still send you non-promotional emails related to your account or orders.

12. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised “Effective Date.” We encourage you to review this Policy periodically.

13. Contact Us

If you have questions, requests, or complaints regarding this Privacy Policy or our data practices, please contact us:

Even Keel, LLC
Email: contact@evenkeelgear.com
Mailing Address: PO Box 2022, McCall, Idaho 83638